MARKETING SPECIALIST

**Location: Telecommute** **Job Type: Contract** **Compensation Range: $40\.73 \- 45\.73 per hour** We are seeking a **CDP Audience Specialist** to serve as a key cross\-functional driver within the CDP Activation team. Reporting to the Associate Director of Consumer Data Products, you will be responsible for the day\-to\-day management, oversight, and strategic optimization of our **Customer Data Platform (CDP)** activation projects. You will be the technical and strategic lead ensuring our consumer data is transformed into high\-performing, actionable audiences. In this role, you will bridge the gap between raw data and marketing execution, overseeing the end\-to\-end lifecycle of audience segmentation and deployment across various channels. You will not only manage current projects but also identify opportunities for platform optimization to increase data efficiency and campaign relevance. If you are a data\-driven specialist with a deep understanding of identity resolution and the ability to navigate complex data ecosystems to drive personalized consumer experiences, we want you to join our activation team. **Responsibilities:** **Primary responsibilities of this role:** * Build, QC and execute audiences. Day\-to\-day management of CDP audience updates from scope through execution including scope documentation, managing the Project Scope, and partnering with the internal resources. * Ensure high quality, on\-time, and error free implementation, testing, and QA of campaigns within the platform. Create, review, and share standard quality control documents and follow the process to ensure accuracy and completeness. Support junior team members by performing QA of their programs. * Account for platform or other related technology needs beyond current core platforms in place for CDP that need to be established or introduced to achieve the benefits and allow for streamlined and efficient operations in the new model. * Identify any issues or concerns the team has with cross functional and agency partners. Work with the Senior Consumer Data Products Specialist or Associate Director to resolve issues, identify root cause, and recommend corrective action where necessary. * Troubleshoot roadblocks and identify creative and compliant solutions to facilitate forward motion of new initiatives. * Maintain segment taxonomy structure and maintain a running inventory of all CDP audience activities. * Monitor campaign performance and proactively provides recommendations to drive an increase in engagement. * Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute\-by\-minute knowledge of all work in progress, identify risks and ways to mitigate issues. **Qualifications:** * Bachelor's Degree in Business or Marketing or equivalent experience. * Requires a minimum of 5\-8 years of progressively increasing responsibility in Adobe Experience Cloud products, including AEP, Adobe Analytics, AJO and CJA. * Requires strong collaboration and interpersonal skills to be effective managing through a highly matrixed organization. * Skills required include business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities. * Outstanding communicator and comfortable interacting with a diverse group of technical and non\-technical people. * Results\-oriented, self\-starter with passion for user experience, technology and the internet. * Ability to work and lead independent initiatives without day\-to\-day supervision. * Able to prioritize \& gracefully manage competing priorities to ensure deadlines are met. * Collaborative nature and ability to influence and guide cross\-functional stakeholders. * Exceptional functional knowledge and expertise on digital marketing platforms. JOBID: 052026\-133014 \#LI\-CELLA \#LI\-CN1 Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD\&D, and life insurance offerings, short\-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30\) days. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.