Director of Partnerships

**Director of Partnerships** ============================ **Location:** Remote (US preferred) **Employment Type:** Full\-time **About the Role** ------------------ We are looking for a Director of Partnerships to own three of the highest\-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies). This role reports directly to the co\-founder running GTM and works closely with the CEO. **Key Responsibilities** ------------------------ ### **TikTok Ecosystem Partnerships** * Own the day\-to\-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams * Drive Reacher's TikTok Shop Partner (TSP) certification end\-to\-end and maintain our positioning in the unified TSP ecosystem * Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams * Represent Reacher in TikTok partner groups (Lark, Slack), events, and city\-tour activations * Surface platform\-level signals (new permissions, beta programs, category opportunities) back to Product and GTM ### **Strategic Account Management** * Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora\-tier), and high\-GMV Reacher Plus clients * Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor * Move strategic accounts from product user to executive partner through QBRs, joint goal\-setting, and expansion planning * Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery * Convert at\-risk strategic accounts into wins through escalation, executive relationships, and product partnership ### **Agency \& TSP Partnerships** * Build and maintain co\-sell and co\-marketing relationships with TSPs and creator agencies * Run a referral motion that turns agency partners into a consistent source of net new brand pipeline * Negotiate co\-marketing programs: joint case studies, webinars, event presence, content swaps * Activate dormant agency relationships and identify new TSPs to onboard ### **Cross\-Functional Leadership** * Partner with Sales on enterprise pipeline and deal strategy * Partner with Reacher Plus delivery on strategic account health and executive relationships * Partner with Product on platform\-level requests from TikTok and top accounts * Report partnership pipeline, account health, and ecosystem signals to the founders weekly **Ideal Candidate Profile** --------------------------- ### **Required** * 5–8\+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform * Track record managing 20\+ strategic accounts simultaneously with executive\-level relationships * Demonstrated experience closing co\-marketing and co\-sell deals, not just maintaining relationships * Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting * Comfortable in a fast\-moving startup environment with no existing playbook * Strong execution capability (not strategy\-only) ### **Preferred** * Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem) * Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space * Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.) * Working knowledge of the creator economy, affiliate marketing, or social commerce business models ### **This Role Is Not For You If** * You expect to inherit a playbook — there isn't one yet, and building it is part of the job * You prefer relationship\-building over closing concrete co\-sell, co\-marketing, or expansion outcomes * You can't context\-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon